Kinder Bueno First Timers
Kinder Bueno’s business problem:
Only a small precent of people in the US have tried Kinder Buneo, but data showed once someone tries a beloved Kinder Bueno they will become a repeat customer.

Our Solve:
Show what it’s like to experience Kinder Bueno for the first time. Encouraging other non-bueno-believers to go get their own first Kinder Bueno.

So we rounded up a group of folks who never had Kinder Bueno, recorded their first bite, which quickly turned into their second, third, fourth and so on, because they couldn’t get enough of this cripsy, creamy, chocolate bar. The cast were so moved by the bar they oohed, awed, and even rapped about this tasty treat.