NERDS GUMMY CLUSTERS AT THE SUPER BOWL
We launched Nerds’ first ad campaign in the last 40 years at Super Bowl 2024, with the help of top director Noam Murro.

Focusing on the product innovation that is Nerds Gummy Clusters, we needed to tell the story of the multi-sensorial product union of crunchy nerds on the outside and the large gummy center. In our rendition of Flashdance, the character Gummy Monster dances to the iconic song, pulls the chain releasing a shower of the crunchy nerds characters. Showing the creation of the Nerds Gummy Cluster.

NERDS SUPER BOWL TEASERS
Leading up to the Super Bowl spot we created teasers to create buzz and intrigue. To gain the attention of the Gen-Z and Millennial target audience we used Tik Tok starlet Addison Rae, as she coached the mystery dancer to Irene Cara’s “What A Feeling” and snacked on Nerds Gummy Clusters.

The two additional teasers launch the new and improved Nerds characters, now in 3D form for the first time ever. One cues up the music on a 1980s boombox as the nerds dance and look to a mysterious shadow looming over them. And the other shows nerds welding the iconic Flashdance chair as we hear large foot stomps approach.

Additional Social

Behind the scenes: The Agency team shooting in Mexico City