NERDS GUMMY CLUSTERS TAKES THE SUPER BOWL, AGAIN
I’ve had the thrill—not once, but twice—of bringing a Nerds Gummy Clusters Super Bowl spot from concept to game day glory. For Super Bowl LIX, the challenge was to level up while staying true to the brand’s mission of unleashing the senses. Not only did we work with Shaboozey, a multi-genre artist (perfect for a multi-sensorial candy). But he also recorded a rendition of What a Wonderful World for the spot to help transform the location of the 2025 Super Bowl: New Orleans.

A WONDERFUL WORLD TEASER
A few weeks before the big game we released a teaser featuring Shaboozey behind the scenes on set as he get’s his first taste of the multi-sensorial magic of Nerds Gummy Clusters.

Social and Cutdowns

Lo-fi Content Captured with Band and Extras